happy grocers


We see how Thai farmers get poorer through the current food supply chain and we wanna change that.

It’s because affordable fruit and vegetables in the supermarkets have arrived there after passing through the hands of middlemen, and at each stage. The buyer pushes the price down. The farmers sell their harvest to the central wholesale market, And they demand a very cheap price, before selling to the retail, who also demands a very cheap price. If the price increases at each step, how can this product still be so affordable? Because the farmers are forced to sell at a very low price.

What I’m trying to do now is to support the farmers by buying directly from them at a fair price. Our prices may be a little higher now. In the future, as organic and farmers’ market demand grows, Happy Grocers will be able to order in larger amounts. And sell our fruit and vegetables directly from farmers at a more affordable price.

We studied social entrepreneurship at Thammasat Uni. One year after graduation, Covid-19 happened, we found that small farmers were disconnected from the city. So Happygrocers decided to connect agricultural products directly to customers in Bangkok

Our early adopters are westerners. I believe it is because of the awareness about environmental education and the importance of knowing where our food comes from. While, in Thailand, we automatically don’t question where our food comes from and its impact on the environment, especially when we shop at supermarkets.

Organic food obviously has health benefits as a major selling point.  But we also want our customers to know that buying directly from farmers helps strengthen their community.  And protect the environment at the same time.