We studied social entrepreneurship at Thammasat Uni. One year after graduation, Covid-19 happened, we found that small farmers were disconnected from the city. So Happygrocers decided to connect agricultural products directly to customers in Bangkok
Our early adopters are westerners. I believe it is because of the awareness about environmental education and the importance of knowing where our food comes from. While, in Thailand, we automatically don’t question where our food comes from and its impact on the environment, especially when we shop at supermarkets.
Organic food obviously has health benefits as a major selling point. But we also want our customers to know that buying directly from farmers helps strengthen their community. And protect the environment at the same time.